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​Be somebody nobody thought you could be

#CrushColorado is a time, bad decisions that create good stories are meetings, laughter, old and new friends, adrenaline and relaxing time. It is youth, is movement, it is a way of uniting what society separated into a photo gallery. The project shows the branding of the red cup for this national company.

The product development was made for REYMA conducted within the subject Product Development and Global Brands at ITESM (May 2015).