Jamonero Delaiberia Gold

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Jamonero Delaiberia Gold

Simplicity is the ultimate sophistication - Leonardo da Vinci

A product was created to place a Spanish ham Jamonero for the brand Delaiberia Gold, it’s design is light, contemporary, personalized and adaptable to any space.

The piece that holds the ham adapts to its outer packaging, this design exhibits the black feet “pata negra”, as it is representative of the region and brand.

It has a rail system allowing the user to set the ham to the desired position.

The product development was conducted for Product Design Workshop, UNEX Spain (March 2014).